Certainly, people love to surf the internet. A massive population uses the internet to search for healthcare information. And they look for healthcare providers, including dental practices. In the USA alone, there are more than 11 million dentist searches online in any given month. This is a considerable number. It offers lucrative opportunities for your business to attract new patients. If you have an old, slow and unappealing website, you are losing a golden opportunity to grow your practice. Here are the top four reasons why you might need a new site:
1. Your Website is Your Image
Your website is a direct representation of your brand image. It’s the first impression that your potential patients have about your dental practice. So, you need a website that reflects your business image and professionalism. Cutting-edge website designs are optimized for local searches, mobile devices. These keep the users engaged with fresh and engaging content. More traffic on your website means better results of local SEO and more patients.
2. Strong Search Engines Presence and Higher Ranking
Google now pulls critical information from the websites (such as location, operation hours, rankings and reviews). Then, Google highlights it through direct display in its search results. You need to optimize your website with the right set of information that Google displays. It then indexes your website among the higher local search engine rankings. This displays important data about your practice to the potential patients searching in a particular area.
3. New Websites Perform Much Better than Old Websites
As Google keeps on updating its algorithm and SEO practices, your old website might not align with them. Moreover, it is more vulnerable to security breaches and hacking, which puts the information of your patients at risk. Old websites also lack user-friendly features and appear clunky. This results in repelling the users. It is because the modern audience wants to have a smooth, fast and friendly browsing experience. If your website is older than three years, than you probably need to upgrade or replace it with a new one. This makes it meet the current standards.
4. Your Website Needs More than Ever to Build Links
Networking with local businesses is one of the most effective ways to establish your dental practice within your local community. And your website is a vital tool for this purpose. By developing local links, you can attract local patrons of other businesses. This is an excellent factor to consider for boosting your ranking among local searches.