Google has introduced a mobile-first policy because a massive number of desktop users are now using mobile devices to browse, search, and shop online. 71% of the total time that people spend online is from mobile users. With a responsive design, it is possible to build websites that work seamlessly across all platforms. Despite that, the responsive web design is just a part of the mobile UX optimization strategy. The real user experience is something beyond the aesthetics and graphics of your website. For a genuinely mobile-friendly site, you need to consider other factors, too. Here are the best practices that you can follow to make your website mobile-friendly.
Follow Mobile-First Strategy
Embrace the technique of ‘mobile-first’ when designing your website. It means to design a simple, clean and mobile-friendly website for mobile users. This may seem to be a challenge at first, but keeping in view that a large number of people come from mobile devices, it will be worth your effort!
Build Fluid Layouts
There are too many screen sizes in the market, so you cannot choose to design your website for only a specific group of devices. You should build a website layout that adapts seamlessly and efficiently to virtually all the screen sizes. Fortunately, you can use fluid layouts that can save the day.
Recognize Your Target Users
If you are trying to become a jack of all trades, it is likely to cost you your user. And you definitely don’t want that. It is, therefore, necessary to identify your users. You have to know there interests and preferences based on their browsing patterns on your website. What attracts them to your business? Recognizing this helps you to craft personalized experiences specific to your target users.
Create for Touch Screens
Remember that mobile device users are using their fingers to navigate. You need to create a design that makes it easy for mobile users to browse with fingers. Your users shouldn’t need to zoom in or pinch too much to fill the form or tap a button. You should consider this factor while designing the website.
Regardless of the type of business you own, a large portion of your user base uses mobile devices to browse and shop on your website. Stay connected with your target audience through surveys and feedbacks so you can continue to update your website to meet their ever-changing web browsing needs.