How Google Ranks Websites
You might wondering how google ranks websites. As you may know, if you want to make your dental practice rank higher among the Google search engine rankings, you should implement a proper search engine optimization strategy to outrank your competitors. However, optimizing your website for search engines can prove a minefield for you because you are a dentist by profession and not a digital marketer. If you still think that you can take the grip of it, you are probably wrong because Google frequently updates its algorithms, which make it difficult for you to stay updated with the changes.
When Google crawls your website to review information for search engine ranking, it no longer focuses on just the relevant keyword phrases and pairs those phrases to the queries of the users. Instead, it performs an intermediary step. It now interprets your website data as a whole and on this basis, its smart algorithm starts judging what your business and website delivers. This can make your website’s search engine ranking a nightmare if you are not doing the SEO right. Here are some significantly important factors that you should take into consideration to make your website rank well in Google rankings.
Use of Keywords and Keyword Density
The right use of relevant keywords still holds importance. So, if you want your audience to find your website for the particular set of keywords, you should use them in your meta title, description, title tags (H1, h2 and so on) and somewhere else on the website pages, which you want to rank in Google rankings.
Never try to stuff your website pages with the keywords, as Google no longer considers it a good practice. Mentioning relevant keyword once or twice naturally in the content is enough to optimize your web page content if the back-end coding of your website is up to the mark.
Use of Natural Language
You should use the keyword phrases as they naturally occur in a human language. For example, instead of writing ‘Adult’s dentist CA’ write ‘Adult’s dentist in CA.’
Focus on Using Long-tail Keywords
Don’t focus on a single repetitive phrase; instead, try to use long-tail keywords and diversify your keyword strategy. Otherwise, your site may end up with a Google penalty.
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